1、Unit 5 Inside advertisingPart 1 Teaching Design第一部分 教学设计 Period 3 A sample lesson plan for Using Language(KEPPING ADVERTISERS HONEST)IntroductionLanguage is learned to be used in and for communication. So in this period we shall have the students read, listen, speak and write in English, focusing on
2、 the advertising, making use of the words, expressions, structures and topic ideas covered in this unit. Objectives To help students listen, write and speak about advertising To help students read the passage KEPPING ADVERTISERS HONEST To help students rewrite what has readProcedures1. Warming up by
3、 seeing looking at a photo of radio advertisementHello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It!These Coca Cola Advertising Tapes, Radio Ads are from 1980s. They are Prepared by McCabb-Erickson as part of the Coke is it! advert
4、ising campaign. You see radio advertising has a long history in the West.2. Listening Go to page 47. You are to listen and tick and listen and write. Pre-listening exercises What service businesses often advertise over the radio? What points are important to consider when making a radio commercial?
5、While -listening exercises Listen to the radio commercial by pressing the “Play Audio“ button of the audio type you want to hear, and answer the questions. Press the “Final Score“ button to check your quiz.Post-listening exercises What are your opinions about these questions?What elements make a rad
6、io commercial really great? How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question? How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?3. Write an AdvertisementGo to page 48. You a
7、re starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement.Tips for Writing an AdvertisementBe
8、fore you write, think about the reasons that people should use your business. Do you charge less than your competition? Do you have experience? Are you more reliable than others in the same business? Decide what makes your business the best and focus on those points in your ad. Be honest. Customers
9、will use your business again if they can trust you, so dont promise to do something you cant do. You should also list a price (or price range) so your customers will know what to expect before you begin the job. Be friendly, persuasive, and specific. Instead of writing “I have experience baby-sittin
10、g children of different ages,“ write “I have been baby-sitting children from the ages of 1-8 for the last two years.“ Tell potential clients why you are qualified for the job. Did you take a baby-sitting class? If you are going to care for pet, have you volunteered at an animal shelter? Customers ne
11、ed to know why they should hire you. 4. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you. Emergency contraceptive pill advertisement, Stu
12、dent Union Building, VUWGirlfriend magazine billboard, Wellington Railway Station So, itd appear that Girlfriend magazine has an NZ edition now.Girl available for only $3.50. Sunsilk shampoo advertisement, Wellington Railway Station/VUW Pipitea.Your Blonde, only brighter - Sunsilk, VUW Pipitea 5. Re
13、ading for formsGo to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups, blacken the predicative, darken the connectives and underline all the useful expressions. 6. Copying useful expressions and making sentencesExpressions from: KEPPING ADVERTISERS HONES
14、Tkeep advertisers honest, persuade sb. to do sth., behave in certain ways, buy a certain brand of rice，see a movie at ones cinema, go to a lot of trouble, make adverts, make sure that, achieve ones purpose, have ways to protect one selves，develop ways to control advertising, prevent false or unsuita
15、ble advertising, make laws, prevent sb.(from)doing sth., have an adult theme, advertise alcoholic drinks or tobacco, make false statements about ones products, promote immoral or harmful behavior, make rules for sb., say bad things about other peoples products, get made, examine complaints about, co
16、mplain to，give reasons for, make sb/ sth., judge the claims for one selves, be flooded with, it is ones duty to educate students about advertising7. Closing down by writing, by imitation, a passage of your own based on the textA possible versionKEPPING LEARNING HONESTWe study and learn because we wa
17、nt to be learned and educated and behave in certain ways, for example to make more money life, to get a good job or to be happy with ourselvesWe go to a lot of trouble and expense to get educated and so we want to make sure we achieve our purposeUnfortunately，not all of us are good or honest peopleU
18、nless we have ways to control ourselves, our dishonest behaviors will out or may mislead usFortunately，most of us have developed ways to control our learning activitiesOne way to control our learning is to make rules that prevent us doing the wrong thingMany schools have rules that forbid us wasting
19、 our time at school or at homeFor example，food cannot be eaten during classIn some sleeping and making noises in class are banned altogetherThere are also rules in most families that prevent children making false statements about their studies or from developing immoral or harmful habitsMost of us students are decent and honest, and we are as interested as everyone else in making sure learning is done in a honest wayFor this reason，most of us are called Good Child by our parents.
