1、Unit 5 Inside advertisingPart 2 Teaching Resources第二部分 教学资源 Section 3 Words and expressions from Unit 5 Inside advertisinginformv. 告诉,通知vi. 检举,告发vt. 通知,告诉,向.报告1. I wasnt informed of the decision until too late. 等到我得知这项决定时，已经太迟了。 2. Could you please inform me how to go about contacting a lawyer? 请您告诉
2、我怎样去联络律师？ 3. One of the criminals informed against/on the rest of the gang. 有一罪犯告发了同党。4. Keep me informed (of/about what happens). 有事随时通知我。5. Some money is missing. Have you informed the police? 有些钱不见了.你报告警方了吗? 6. Our only resort is to inform the police. 我们唯一的办法就是向警方报案。 7. If you see anything suspic
3、ious, inform the police at once. 你要是看到什么可疑的东西就马上通知警察。 8. Please inform me by letter of your plans. 请来信把你的计划告诉我。 fit invt. 适合( 适应)1. A small bottle of liquor, shaped to fit in a pocket. 13 盎司一瓶的威士忌酒一小瓶酒，形状适合于放在衣服口袋里。 2. However, remained because they were able to fit in with their surroundings. 然而，另一
4、些物种继续生存下来，因为它们能适应环境。 3. They fit in there. 他们在那里很合适。4. Do these plans fit in with your arrangements? 这些计画与你的安排一致吗? 5. Hes never done this type of work before; Im not sure how hell fit in (with the other employees). 他以前从未做过这种工作, 我不知道他是否能（与其他雇员）配合好。featuren. 特征,容貌n. 特点,特色,特性1. Her mouth is her best fe
5、ature. 她的嘴是她容貌上最好看的部分。 2. Wet weather is a feature of life in this area. 天气潮湿是这个地区生活的一个特色。 3. Does a new job feature in your future plans? 新的工作在你的未来计画中十分重要吗? 4. His eyes are his most striking feature. 他面部最突出的部分是那双眼睛。5. This magazine will be running a special feature on education next week. 这一杂志下周要发表
6、一篇关于教育的专题文章。6. Such decoration was a typical feature of the baroque period. 这种装饰是巴罗克时期的特征。7. The sole redeeming feature of this job is the salary. 这份工作唯其薪水尚可弥补一切之不足。8. The personification of evil as a devil is a feature of medieval painting. 用魔鬼象征罪恶是中世纪绘画的特色。broadcastn. 广播,广播节目a. 广播的v. 广播1. The BBC
7、broadcasts all over the world. 英国广播公司向全世界播送节目。 2. She broadcasts on current affairs. 她发表时事广播演说。 3. Here is a political party broadcast before an election. 这是某党派选举前的政治广播节目。 4. He broad-casts on current affairs. 他发表时事广播演说。5. The chairmans speech will be broadcast nationwide. 主席的讲话将向全国广播。 6. The broadc
8、ast was recorded, not live. 这次广播是事先录音的，不是现场直播。 7. The Prime Minister set forth the aims of his government in a television broadcast. 首相在电视广播中公布了内阁的工作目标。 8. Before this play is broadcast several cuts must be made. 这个剧目播出前必须经过数次剪辑。rely v. 信赖,倚赖,信任1. We are relying on your decision. 我们相信你的判断。 2. I thin
9、k I can come, but dont rely on it. 我想我能来，但还说不定。 3. They have to rely on the river for their water. 他们用水只好依靠这条河。 4. She cannot be relied on to tell the truth. 别指望她能说真话。5. Nowadays we rely increasingly on computers for help/to help us. 现今人们越来越依赖计算机协助工作。6. You can rely upon it that it will rain this we
10、ekend. 你放心好了, 本周末一定下雨。7. I relied on you(r) coming early. 我指望你早来。8. You can rely on me to keep your secret. 你尽管相信我一定为你保密。rely on vt. 依靠( 信赖)1. They have to rely on the river for their water. 他们用水只好依靠这条河。 2. If Helen says she will complete the job on time you can always rely on her to deliver the goo
11、ds. 如果海伦说她将按时完成任务的话，你可以永远信赖她，她会按时完成的。 3. Now that you are grown up, you should not rely on your parents. 既然你长大了，就不应该依靠你的父母。 4. Dont rely on him to do anything hes just a talker. 什么事都不要依靠他他光会说空话。 5. I think I can come, but dont rely on it. 我想我能来，但还说不定。 6. Charities rely on voluntary donations/contrib
12、utions. 慈善事业依靠自愿捐赠。7. I rely on my brothers words absolutely. 我绝对相信我哥哥的话。 8. You can rely on your solicitors professionalism in dealing with the house purchase. 你尽可依靠律师处理购房事宜。generatev. 产生,发生计算机 产生1. This hatred was generated by racial prejudice. 这种仇恨是由种族偏见引起的。 2. In fact, virtual reality is exploit
13、ing software and hardware of the computer to generate a simulation of an environment, such as an easeful classroom, a breathtaking action and so on. 实际上，虚拟现实就是利用计算机的软件和硬件去产生一种境界的仿真，如仿真一个学习场所，一次惊险的行为等等。 3. The number that is raised to various powers to generate the principal counting units of a numbe
14、r system. 乘方数被提升到各种乘方上，产生数字系统内基本计算规则的数字 4. It also allow you to log event and generate report on web activity. 也允许您记载事件并产生 Web 活动的报告。 murder v.&n. 谋杀,凶杀vt. 谋杀1. War is mass murder. 战争是一场大屠杀。 2. There have been several murders this year. 今年发生了好几起谋杀案。 3. My husband likes to read murder stories. 我丈夫喜欢阅
15、读谋杀案小说。 4. He murdered the whole work. 他毁了全部工作。 5. That famous politician was murdered last year. 那位著名的政治家去年被谋杀了。 6. His parents and sister were all murdered by the terrorists. 他的父母和姐姐都是被恐怖分子杀害的。 7. Its murder trying to find a parking place for the car. 找个停车的地方比登天还难。8. This hot weathers murder on my
16、 feet. 这种炎热的天气苦了我的脚。appointv. 任命,指定1. They appointed him chairman. 他们任命他为主席。 2. He wasnt there at the appointed time. 他没有在指定的时间在那里。 3. They have appointed Smith/a new manager. 他们已经任用了史密斯一位新经理。4. He was appointed to the vacant post. 他被委派填补那空缺。5. Who shall we appoint (as) chairperson? 我们选派谁担任主席呢? 6. W
17、e must appoint sb to act as secretary. 我们得指定一个人当秘书。7. The company decided to appoint a new treasurer. 公司决定任命一位新司库。 8. As a top manager, he should appoint none but people on their merit. 作为一位总经理，他应该任人为贤。 raise n. 上升,高地,增高v. 升起,举起,饲养1. She raised her finger to her lips as a sign for silence. 她举起一根手指放在
18、唇边，示意肃静。2. His long absence raised fears about his safety. 他长期不在引起了大家对他的安全的担心。 3. Its difficult raising a family on a small income. 依靠微薄的收入是很难养家的。 4. I was raised by my aunt on a farm. 我是在农场由姨妈抚养大的。 5. Im glad you raised that point. 你能把那一点指出来，我感到很高兴。 6. My win at chess raised my spirits a little. 我赢
19、了这盘国际象棋才打起了一点精神。 7. Ill raise you! 我超过你（的赌注）! 8. Eyebrows were raised/There were many raised eyebrows when he shaved all his hair off. 他把头发剃光了, 人人见了都大吃一惊。bann. 禁令v. 禁止vt. 禁止,取缔1. The people ask for a ban-the-bomb. 人门要求禁止使用核武器。 2. The government has banned the use of chemical weapons. 政府已经禁止使用化学武器。 3
20、. There is a ban on smoking in the theatre. 这剧院内禁止吸烟。 4. He was banned from (attending) the meeting. 不准他出席该会议。5. The play was banned (by the censor). 该剧本遭（审查员）查禁。6. Shes been banned from driving for six months. 已禁止她开车, 为期六个月。7. The protesters showed their defiance of the official ban on demonstratio
21、ns. 抗议者藐视官方的示威禁令。8. A ban on the importation of drugs had been issued recently. 最近已经发布了禁止进口毒品的法令。 promote v. 促进,提升,升迁,促销1. After this win, Manchester United was promoted to the First Division. 这次踢赢之后，曼彻斯特联队升入了甲级。 2. The young army officer was promoted to the rank of captain. 这个年轻军官被提升为上尉。 3. Exercis
22、e promotes health. 锻炼可增进健康。 4. The organization works to promote friendship between nations. 该组织旨在促进各国之间的友谊。5. He was promoted to sergeant. 他已提升为中士。 6. We must promote commerce with neighbouring countries. 我们必须促进与邻国的贸易。7. He likes to read biographies of great men to promote himself. 他喜欢读伟人传记来提高自己。 8
23、. The government decided to promote public welfare. 政府决定发展公共福利。 bewarev. 小心,谨防1. Beware of what you do with this dangerous substance. 你处理这些危险品时，可要当心。 2. Beware wet paint! 注意- 油漆未干 ! 3. He told us to beware (of pickpockets, the dog, icy roads). 他告诉我们要当心（小偷、狗、结冰的道路）. 4. I was told to beware lest I inj
24、ure him. 有人关照我，要我小心别伤害他。 5. Beware your hat, lest it should be blown away. 当心你的帽子别被吹走。 A selected English passage for recitation 英文精选背诵短文Advertising Tries to Sell SomethingWe know about the advertising in magazines, on radio and TV, and in other media. We see it as we surf the Internet. If advertisi
25、ng did not work, it wouldnt be done.Sometimes ads are quite helpful. They help us decide what to buy, where to buy it, and what is a realistic and good price to pay. They can alert us to real bargains. They may try to persuade us to vote for some person or to pass some measure put on the ballot. They can help us find a school or church to attend.Sometimes advertisements can be misleading. The advertiser doesnt always tell us the truth, or he only tells us half-truths.(115words)
