1、Lesson 3 The Advertising Game课后篇巩固提升一、根据句意及首字母或汉语提示完成句子1.If you want to sell your product well youd better a it. 答案 advertise2.To a c extent it was our own fault that we lost the game. 答案 certain3.The country is now experiencing the start of a(n) ( 迅速增长) that will probably take at least 25 years. 答案
2、 boom4.How much will that cost?We have to take our (预算) into consideration,you know. 答案 budget5.In Utopia(乌托邦 ),Plato describes his (概念) of an ideal society. 答案 concept6.V information is carried from the eyes to the brain by the nerves. 答案 Visual7.My grandmother didnt have much sense of (幽默),and she
3、 could never understand what we were laughing about. 答案 humour8.One may keep good health and good mind to be a good c in a society,but that is not the only aim of life. 答案 citizen9.The Coca-Cola bottle is one of the (经典的) designs of the last century. 答案 classic10.Many young people prefer to wear clo
4、thes and shoes with b names,such as Nike and Adidas. 答案 brand二、单句改错1.The house has six bedrooms.It would be suitable to for a large family.答案 去掉 to2.Life does not consist with the days that have passed but of the days that we remember.答案 withof3.Nine in ten parents said there were significant differ
5、ences in their approach to educate their children compared with that of their parents.答案 educateeducating4.The new road signs stand for against dark background.答案 forout5.Several local businesses have made contribute to our schools new teaching building.答案 contributecontributions三、语法填空1.Our sportsme
6、n were competition those from other Asian countries. 答案 in;with2.Steel is produced by combining iron carbon. 答案 with3.The wind was strong and the waves were big,so he had to give up (attempt) to swim across the channel. 答案 attempting4.Youngsters must (educate) on the dangers of drugs. 答案 be educated
7、5.I think everyone has his own way of relaxing.Perhaps the most popular way is to participate sports. 答案 in6.Bill suggested (hold) a meeting on what to do for the next Expo during the vacation. 答案 holding7.He told us whether have a picnic was still under discussion. 答案 to8.As a new driver,I have to
8、practise (park) the car in my small garage again and again. 答案 parking四、七选五阅读理解Symbol of FriendshipFriendship is a wonderful thing to have no matter how old you are.However,it is important for teens and young adults to provide conversation,support and so much more as friends.1. Actually,there are a
9、few things that symbolize(象征) a friendly relationship. 2. One of the symbols of a wonderful relationship between friends is easy conversation.When you can talk about almost anything,you are sure to be true friends.When the conversation flows easily from one topic to another,this can be a symbol of f
10、riendship as well.Able to have fun3. No matter what you are doing,you can have a fun experience so long as you are with your friend.This is one of the best parts of friendship. Support all the timeIf your friends know they can call you anytime and you will be there for them,then this symbolizes frie
11、ndship.Attentive(专心的) listening by both individualsIf you find that you listen closely to what your friend says and they do the same for you,this is another symbol of friendship.4. Share laughter and tearsAnother symbol of friendship is the ability to share both laughter and tears.A friend is someon
12、e with whom you can laugh and cry over anything.5. A.Get togetherB.Easy conversationC.Teenagers always have difficulty in making friends.D.A true friend is someone you can have a great time with.E.You feel comfortable with this person to share your special feelings.F.If you are trying to make friend
13、s,you may be wondering what symbolizes friendship.G.True friends listen closely to each other and understand what the other person is saying.答案 15 FBDGE五、阅读理解Have you ever noticed a character on a TV show or in a movie drinking your favorite brand of cola or driving your favorite type of sports car?
14、This is called “product placement”,or PPL for short,and it is a form of advertising in which a product is inserted(插入) into the scene of a movie or a TV program.PPL has increased greatly in recent years,and has become some companies favorite method of advertising their products.If you saw the movie
15、Spider-Man,you might have noticed ads for Samsung Electronics,Toyota cars,and Dr. Pepper soda.Companies love the convenience of PPL:there are no commercials to make,models to hire,nor concepts to dream up.By featuring their product in a popular TV show or movie,that product is naturally associated w
16、ith an appealing character in a comfortable setting.Take one of the main characters on Friends for example.Think about Rachel in a fine Ralph Lauren suit,working at a Ralph Lauren store in New York City.And entertainment producers have a crush on the money PPL brings inin fact,the entire production
17、budget for some movies is sometimes paid by the films PPL advertisers.However,there is mounting opposition to the growing PPL trend.Critics say obvious PPL in movies or TV shows destroys viewers ability to escape into the fantasy world on the screen.Directors and writers hate having to include a pro
18、duct in a scene,ruining the writing and aesthetic(美学的 ) quality of the piece.And consumer groups warn that kids cannot discern(觉察出) PPL.When,for example,a child sees his favorite character wiping her lips with a Kleenex after drinking Coca-Cola,and it is likely that the child would falsely think tha
19、t Kleenex and Coca-Cola are the general terms for all similar products.This suggests that PPL can be a powerfully subconscious tool that encourages kids to develop preferences for certain brands.Regardless of how critics feel about it,there is little doubt that PPL will continue to play a significan
20、t part in entertainment for the foreseeable future.1.PPL is a type of ad that . A.helps people get to know the latest trendB.places a product in a movie or a TV showC.enables small businesses to develop fastD.uses characters related to a movie or a TV show答案 B解析 考查细节理解。根据文章第一段中的“a form of advertisin
21、g in which a product is inserted(插入) into the scene of a movie or a TV program”可知,PPL 是指在电影或者电视节目里植入广告。2.According to Paragraph 2,PPL is considered . A.a one-step strategyB.a two-step strategyC.a win-win strategyD.a long-term strategy答案 C解析 考查推理判断。根据第二段中的“Companies love the convenience of PPL”和“ente
22、rtainment producers have a crush on the money PPL brings in”可知,公司和娱乐生产商都喜欢这种植入的广告,因此 C 项正确。3.Why do consumer groups object to PPL?A.It prevents viewers escaping from the real world.B.It destroys the artistic beauty of the show or the movie.C.It creates negative associations between products and movi
23、es.D.It can cause children to prefer certain brands easily.答案 D解析 考查细节理解。根据第三段最后一句可知 PPL 会让孩子在无意中对某个品牌产生喜爱。应选 D 项。4.Whats the authors attitude towards the growing PPL trend?A.Positive. B.Doubtful.C.Cautious. D.Unconcerned.答案 A解析 考查观点态度。根据最后一段内容可知,作者对植入广告的发展持积极的态度。六、语篇填空What are you going to do if yo
24、u are in a 1. (burn)house?How will you escape?Do you know how to save yourself?Please read the following passage. 2. (escape) from a fire is a serious matter.Knowing 3. to do during a fire can save your life.It is important 4. (know)the ways you can use and show them to everyone in the family,such a
25、s stairways(楼梯 )and fire escapes,but not lifts. From the lower floors of the buildings,escaping through windows is possible.Learn the best way of leaving by windows with the 5. (little)chance of serious injury. The second floor window is usually not very high from the ground.Of course,it is 6. (safe
26、)to jump a short way than to stay in a burning building. Windows are also 7. (use)when you are waiting for help.Be sure to keep the door 8. (close).Or smoke and fire may be drawn into the room.Keep your head low at the window to make sure you get fresh air rather than smoke that may leak(渗) into the
27、 room. On a second or third floor,the best windows for escape are 9. that open onto a roof.From the roof a person can drop to the ground more safely.Dropping onto hard ground might end in 10. (injure).Bushes (灌木丛) and grass can help to break a fall(使势头减弱). 答案 1.burning 2.Escaping 3.what 4.to know 5.
28、least 6.safer 7.useful 8.closed 9.those 10.injury七、短文改错People cannot get away from advertisements which promise cheap goods and free gifts.Last week,I have read an advertisement.Seeing the attract prices for the goods,I couldnt help drive to the supermarket.As the advertisement say most of the thing
29、s there were much cheap than usual.In not time,I filled two baskets ten bars of soap,two very nice-looking kitchen knives,and so on.When my husband got home and saw all the things,he said,“What do you need all these things to?”He was right.There was already enough soap at home,but there were already two knives in the kitchen drawer.I think I should be smart about advertisement and not be tricked by them.答案 People cannot get away from advertisements which promise cheap goods and free gifts.Last week,I haveread an advertisement.Seeing the
