1、八年级英语（JJ下）教学课件,Lesson 29: How to Push aProduct,Unit 5,1. Be able to use the words and phrases:battle, create, ad, customer, already, similar, sample, offer, shine, quality, surely, succeed, push a product, stand out, catch ones eye, have an interest in 2. Learn how to push a product 3. Learn some ke
2、y sentences: Remember, you need to make your product stand out.,Learning Targets,Find ways to catch their eye. People coming to trade shows already have an interest in similar products. Push your product using samples and good deals. Offering samples and deals will get you more customers. With a goo
3、d quality product and excellent advertising, you will surely succeed.,If you want to create a good ad, you must study your customers and catch their eyes. An excellent ad can make your product stand out.,Do you know how to create a good ad?,Lead in,Trade shows,If people come to trade shows, they wil
4、l have an interest in similar products.,In a word, these suggestions can make your products shine, good quality is the most important thing. You will surely succeed.,At the moment to make silk slip,Just do it,Can you guess who he is?,push-pin,他就是图钉的发明者。,He was the inventor who invented the push-pin.
5、,Whos Edwin Moore?,Edwin Moore invented in the world.,push-pin,the first,Whats a push-pin?,A push-pin is a “ ” that you “ ”.,pin,push,埃德温摩尔发明了世界上第一个图钉。,图钉就是你用来“推”的“钉子”。,What does “push a product” mean?,It means “try to sell it”.,battle create ad customer already similar,n. 战斗；战役 v. 创作；创造 n. 广告 n. 顾客
6、；主顾；客户 adv. 已经 adj. 相像的；相仿的；类似的,Words and expressions,sample offer shine quality surely succeed,n. 样品；样本 v. 提供；供给 v. 发光；反射 n. 质量；品质 adv. 当然；确信无疑 v. 成功；做成,push a product stand out catch ones eye have an interest in,推销产品 出色；杰出；更为重要 吸引某人的目光 在方面有兴趣,What is important for pushing a product？ If you had you
7、r own product to sell, how would you push it？,THINK ABOUT IT,Presentation,After a lot of hard work, you finally have your product. But thats only half the battle. Now you have to get people to buy it. Is your product easy to use？How can your product improve peoples lives？Why should people buy YOUR p
8、roduct？Remember, you need to make your product stand out.So tell people what is special,Listen and read the passage.,about it. How can you do that？Here are a few suggestions. Create an ad. First, study your customers ages，interests and other information. Second, choose a type of adTV, bus, magazine,
9、 newspaper or Internet. Third, decide what your ad will tell people about your product.Find ways to catch their eye.,Go to trade shows and present your product. People coming to trade shows already have an interest in similar products.They can experience your product, enjoy it and even come to love
10、it. Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.,These suggestions can make your product really shine. However, good quality is the most important thing. With
11、a good quality product and excellemt adveitising, you will surely scceed.,Read the lesson and write true(T) or false(F).,1. Making your product is just half the battle. ( ) 2. There are only three ways to push a product. ( ) 3. Customer learn the advantages of a product by using it.( ) 4. Only excel
12、lent advertising can help you succeed. ( ),T,F,F,T,Lets Do It!,1,Write down the topic sentences of paragraph 3, 4 and 5.,2,Create an ad.,Go to trade shows and present your product.,Push your product using samples and good deals.,Complete the passage with the correct forms of the words or phrases in
13、the box.,customer similar offer excellent stand out catch ones eye,Its not easy to make your product succeed. Because there are always _ products on the market, you have to put in more effort.,similar,3,You should choose specific _, then create a perfect ad to _. When they buy your product, _ them g
14、ood service. Remember, _ advertising will always make your product _.,customers,catch their eye,offer,excellent,stand out,A product is something that you sell. In small groups, think of a new product. It can be a funny product or a product that helps people. Think hard and have fun！Create an adverti
15、sement for your product. You can get useful information from TV, newspapers or the Internet.Here are some ideas：,PROJECT,ADS FOR NEW PRODUCTS!,What does your product do？ Who would want to buy it？ What kind of ad would sell your product best? A TV ad? A radio ad? A newspaper ad？How much money would p
16、eople pay for your product？ As a group, present your ad to the class.,1. Remember, you need to make your product stand out. stand out意思是“引人注目；显眼”。 例：They were all pretty beautiful, but she stood out among them. 她们都很漂亮，但她在他们中间脱颖而出。He is a tall, distinguished looking man who stands out in any crowd. 他
17、是一个高大、英俊的人，在任何人群中都很突出。,Language points,2. Find ways to catch their eye. catch ones eye意思是“引人注目；吸引某人注意；吸引的目光”，同义词组为：draw ones attention (to) 例：That postcard, a present from my grandfather, caught everyones eye. 那张明信片是我祖父送给我的礼物，吸引了大家的目光。,3. People coming to trade shows already have an interest in simi
18、lar products. have an interest in意思是“对感兴趣”。 例：We all have an interest in playing chess.我们都对下棋感兴趣。The child has no interest in drawing.孩子们对画画不感兴趣。,4. Push your product using samples and good deals. push ones product意思是“推广某人的产品”。 例：Itll cost us a lot to push your product.推销你们的产品要花我们很多钱。Its difficult t
19、o push their product in this area.在这个地区很难推销他们的产品。,using samples and good deals是现在分词短语，在句中作方式状语，表示“以样品和提供优惠条件的方式”。 例：We can reach the apples on the tree using this ladder. 我们可以用梯子够到树上的苹果。,5. Offering samples and deals will get you more customers. offer此处是动词，意思是“提供”。 例：He offered me a glass of wine.他给
20、了我一杯酒。 offer还可以表示“愿意；试图(做某事)”。 例：They offered to help me. 他们试图帮助我。,6. With a good quality product and excellent advertising, you will surely succeed. succeed为不及物动词，意思是“成功”，常用结构：succeed (in) doing sth. 成功做成某事；succeed with sth.在某方面获得成功。,例：After so many years of hard work, he succeed (in) being a famou
21、s scientist. 经过多年的辛勤工作，他成功地成为了一位著名的科学家。 He succeeded with that difficult problem. 他成功地解决了那个难题。 You wont succeed with the work if you dont put your mind to it. 如果你不专心，你就不能成功地完成这项工作。,根据汉语意思完成句子。 1. 和其他那些人比起来，她的才能很突出。Her talents _ in comparison with the others. 2. 那个广告吸引了我的注意。The advertisement _.,stand
22、 out,caught my eyes,Exercises,3. 他们对于创造利润有着共同的兴趣。They _ making a profit. 4. 我们正在设法推出一款新的产品。 We are trying to _.,push a new product,have a common interest in,5. 我们有些重要的东西可以提供。We have something important to _. 6. 唯有这样做，试验才能成功。Only in this way can the experiment _.,offer,succeed,Summary,1. Learn some n
23、ew words and expressions, such as create, customer, already, similar, offer, shine, succeed, push a product, stand out, catch ones eye, have an interest in. 2. Learn some ways to push a product.,1. Make sentences with “catch ones eye, stand out, have an interest in“.2. Enjoy more famous ad and tell your classmates in the next class.,Homework,