1、Unit 1 Advertising,Welcome to the unit,To get some ideas of the two main types of advertisements and their respective purposes,Objective,Brainstorming,The topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being ad
2、vertised.,BALTICA beer,Dental implant insurance,Air Canada,marker,Do you like reading or watching advertisements?What kind of ads do you like best? And why?Where can you find advertisements?,Warming up,in the street,Where can you see/hear advertisements?,on the bus,at the bus station,on the radio,on
3、 TV,in the newspaper,in the magazine,on the Internet,Read the instructions and focus on the four posters. Discuss the content of each poster with your partners.What can you see in the picture?What can you read on it?What does each advertisement try to tell us?,I love to fly with Oxlin Airlines.,What
4、 does the advertisement try to sell, a product or service? 2. What impression do the words have on you? 3. Would you like to fly with Oxlin Airlines? Why or why not?,1. What problem is the poster trying to highlight? 2. Do you think this advertisement helps to make people aware of environmental prob
5、lems?,After reading the poster, do you think drugs are harmful? 2. If someone takes drugs, what would happen to him/her? 3. Does the advertisement teach you about the bad effects of taking drugs? What are they?,1. What kind of people do you think this advertisement is targeting? Why? 2. Do you think
6、 this advertisement will successfully persuade people to buy this shampoo? Why?,Table Filling,1. Oxlin Airlines 4. Shine Shampoo,2. Earth Day 3. Anti-drugs,Discussion,1. Which advertisements make you want to buy a product or service? Why? 2. Which advertisements make you think about social problems? Why? 3. Do you believe that advertisements tell the complete truth? Why or why not?,Read the passage in Part B on Page 95 in Workbook.Preview the next period.,Homework,