1、Unit 1 Advertising,ReadingAdvertisements,To learn some basic information about advertising To know how to read expository writing To master the words and phrases in this article,Objectives,1. Do you like advertisements? 2. Do you think there are too many of them and that they are everywhere? 3. Do y
2、ou think advertisements play an important part in our lives? Why or why not?,Warming up,4. Why do companies and organizations advertise? What kind of things can be advertised? 5. Can you give some examples of these types of advertisements?,Some advertisements are meant to sell products or services,
3、and some to make people think about problems in society or about people who need help.,to sell product,to sell service,to make people think about people who need help,Read the article quickly and answer. 1. What do ads try to persuade people to do?To buy a product or service, or to believe in an ide
4、a.,Advertisements,2. What does PSA stand for?Public service advertisements. 3. What do PSAs aim to do?They aim to teach us and help us lead better lives.,Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only fo
5、und in newspapers and on TV.,T,F,F,Read the article again and decide whether the following sentences are true or false.,Detailed reading,PSAs and commercial ads use some of the same methods. 5. Commercial ads can often give us valuable information about how to live our lives. An ad warning people ag
6、ainst smoking is an example of PSA.,T,F,T,Where are advertisements usually found?They are usually found in newspapers and magazines, on the Internet, radio and television.,Read the article once more and find answers to the following questions.,2. What is the major distinction between commercial adve
7、rtisements and PSAs?commercial advertisements are ones which someone has paid for to advertise products or service, while public service advertisements are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.,3. Why are some of t
8、he advertisements clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent. 4. When did China begin a nationwide public service advertising campaign?China began the campaign in 1996.,5. Why should we follow the advice in PSAs?Because PSAs are me
9、ant to benefit the public, and by following the advice in PSAs, we can often learn a lot.,Fill in each blank with no more than one word according to the text.,appear,buying,Types,clever,Sell,truth,charge,welfare,twice,intelligent,A the ability to learn, understand and think about something B good at
10、 doing something, especially something that needs ability or training C the general health, happiness and safety of a person or a group,Match these new words with their meanings in Part D.,D make an illness or a physical problem go away E a short sentence or phrase that tells the aims or beliefs of
11、a person or a group F related to thinking or the mind G something done to fool someone else, or as a joke H make someone do something by diving him/her good reasons,Answers: 1. persuade _ 2. welfare _ 3. skilful _ 4. cure _ 5. mental _ 6. trick _ 7. motto _ 8. intelligence _,H,C,B,D,F,G,E,A,Read the
12、 e-mail in Part E and complete it. Answers: 1. _ 2. _ 3. _ 4. _ 5. _ 6. _ 7. _ 8. _,dealing with,comments,promote,fool,even if,cheated,campaigns,benefit,Discussion,1. Do you think young people are easily persuaded by ads? Why or why not? 2. What is the best PSA you have ever seen? Why do you think it is so good? 3. Does advertising play a positive or negative role in our daily life? List your reasons and find supporting examples for your opinion.,Do Parts A1 and A2 on Page 90 of the Workbook.Do Part A on Page 94 of the Workbook.,Homework,