1、Unit 5 Inside advertisingPart 2 Teaching Resources第二部分 教学资源 Section 2 Notes to difficult sentences from Unit 5Inside advertising1 With so many messages from advertisers filling our daily lives，it is important to understand how advertisements work广告人用如此多的信息冲击我们的耳朵，了解一下广告运作确实重要。句中 with 结构作状语，so many m
2、essages from advertisers 是该结构的逻辑主语，filling our daily lives 是该结构的逻辑谓语，前后是逻辑住谓关系。With 结构的其他例子有：He sat there thinking, with his chin on his hand他手托下巴，坐在那儿沉思。 He stared at his friend with his mouth wide open他张大嘴巴凝视着他的朋友。With production up by 60, the company has had another excellent year 产量上升了 60, 公司又是一
3、个好年景。 She used to sit reading in the evening with her pet dog her only companion她从前总爱在晚上坐着看书，她的宠物狗便是她唯一的伙伴。She stood there chatting with her friend, with her child playing beside her她站在那儿跟朋友闲聊，孩子在旁边玩。 “I think we can leave with our heads held high,” Eriksson said “我认为我们可以高昂着头离开， ”艾里克松说。With 10 minut
4、es to go, youd better hurry还有十分钟，你最好快一点。With Mary to help him, he is sure to succeed. 有玛丽的帮助，他一定能成功。The girl reached a river bank with so many flowers on both banks. 这个女孩来到了两岸开满鲜花的河边。 Mother looked at me with tears in her eyes. 妈妈眼含泪水看着我。With night coming on, we started for home. 夜幕降临，我们动身回家。The boy
5、 lay on the grass, with his eyes looking at the sky. 小男孩躺在草地上，两眼望着天空。With so much work to do, we had to sit up through the night. 有这么多工作要做，我们不得不彻夜不眠。She ran to the hero, flowers in hand. 她手里拿着鲜花跑向这位英雄。 （with 被省略）2 Adverts are not only made and paid for by business，but also by individualsorganization
6、s and associations that wish to inform or educate the public. 不仅企业制作并支付广告付费，企图告之、教育大众的个人、组织和机构也可以制作并支付广告付费。3 For example，adolescent boys are more likely to buy computer games than any othergroup，so it makes sense to make computer game ads that appeal to this group比如，青少年比起其他团体更愿意购买电脑游戏。所以，让电脑游戏广告吸引这群
7、顾客就是明智之举。So 前后是并列句结构。1.表示对等关系的并列连词有：and，either or，neither nor，as well as，both and，not only but also。如： This is an old clock that is not only very handsome but also accurate 2.表示选择关系的并列连词。常用的该类连词有：or，or else，otherwise，rather than，either or。如： You should get the license right away，or youll have to pay
8、 a fine 3.表示转折和对比关系的并列连词。常用的该类连词有：but ，while ，whereas，yet，however，nevertheless ，on the other hand，on the contrary。如： She is a funny girl，yet you cant help liking her 4.表示因果关系的并列连词。常用的该类连词有：so，for ，therefore ，hence ，thus，consequently，accordingly。如： It was raining heavily，so the sports meeting was pos
9、tponed4 However，it would be no use advertising products on radio if the ad relies on visualeffects然而，如果广告依赖视觉效果，通过广播做广告就没有用了。advertising products on radio if the ad relies on visual effects 是ing 分词短语做状语。用于下列结构中：It(There) is no use (good) +-ING 分词，表示“无用”= It is of no use (good) to +V：There(It) is no
10、use advising him to give up smoking.(劝他戒烟是徒劳的。)5 This is why governments all over the world pay a lot of money for ads on such things asroad safety这就是世界各地的政府花大钱做诸如道路交通安全的公益广告的缘故了Why 引导的表语从句。表语从句对主语的内容起解释和阐述的作用；若表语从句用 that 引起，that 起连接作用，不能省略。表语从句也可用连接词 how, when, where, why, what 引起。由 because 引起的表语从句
11、通常只用在“this/that/it is because”结构中。例如：A logarithm（对数） is what is known in algebra exponent（代数的指数） 。 On thing I admire most about them is that they are hospitable. She works too hard. That is why she is exhausted. I must point out that where you intend to build a super-market is where the elderly do e
12、xercise everyday.6 They believe these adverts will affect the way people think about their driving habits andwill subsequently reduce the number of road accidents他们相信，广告会影响人们对驾驶习惯的思考方式，最终将减少道路交通事故的数量。Believe 后面可以补一个 that，and 引导的是 that 宾语从句的第二个谓语。way 后面省略了that， people think about their driving habits
13、 是定语从句修饰 way。先行词为 way 时，关系代词总是省略：I dont like the way (that) you talk to somebody else. 只有限定性定语从句才能省略关系代词，非限定性定语从句绝对不能省略：The people (who) we met at the party were very friendly to us. Here is the man (that) you have been looking for. Shang Hai is no longer the city (that) it used to be. There is an old man (who ) wants to see you.